‘Hate is Not Welcome Here’ Initiative Makes Its Final Landing at Jets Game on November 14

November 10, 2023

On November 14, the Winnipeg Jets take a shot against hate as they take on the New Jersey Devils at Canada Life Centre at 7:00 p.m.

On Tuesday, Canada Life Centre plays host to the final game of the ‘Hate is Not Welcome Here’ campaign, a joint initiative in partnership with all of Winnipeg’s professional sports teams. The Winnipeg Jets, the Manitoba Moose, the Winnipeg Blue Bombers, the Valour FC, the Winnipeg Sea Bears, and the Winnipeg Goldeyes, are all taking part through dedicating one game during their regular seasons to curb the hate epidemic.

The Winnipeg Sea Bears, the Winnipeg Goldeyes, Winnipeg Blue Bombers, the Valour FC, and the Manitoba Moose have already hosted their spotlight games earlier this year.

“The Winnipeg Jets are proud to lend our voice to the ‘Hate is Not Welcome Here’ initiative to reinforce that we welcome all to participate in and enjoy the game of hockey,” said Dorian Morphy, Sr. Vice President, Brand & Chief Marketing Officer with True North Sports + Entertainment. “Sport has an amazing ability to bring people together, but the initiative shares a larger message that kindness and acceptance start with each of us, through our actions both within and outside of the sport.”

For each selected game included in this initiative, complimentary blocks of tickets are being distributed to various groups and organizations through campaign partners the Rainbow Resource Centre, Folklorama, Anti-Racism in Sport, and the Rady Jewish Community Centre.

“Since we launched this initiative, support throughout our entire city has been infectious,” said Rob Berkowits, Executive Director of the Rady Jewish Community Centre and campaign spokesperson. “It’s taken an incredible amount of time, effort, and resources to launch and execute this campaign. So many great people throughout our great city assisted us.”

Individuals representing the Ethiopian, Portuguese, Irish, Romanian, Cuban, Polish, Jewish, Filipino, Croatian, Caribbean, Hungarian, Kurdish, Yazidi and Metis communities along with the Immigrant and Refugee Community Organization of Manitoba (IRCOM) and a dedicated presence from our partners at Anti-Racism in Sport and the Rainbow Resource Centre will be on hand at the upcoming game.

“Over the past six months, we’ve been able to get tickets out to thousands of people here in our great city of all backgrounds, faiths, genders, and sexual orientations,” continued Berkowits. “It’s truly been remarkable.”

Donors to this initiative include Ruth and David Asper, Cheryl and Earl Barish, Joanne and Sam Katz of Kay Four Properties, Sandra and Sheldon Earn, as well as both The Mark & Dorothy Danzker Trust and The Grosberg Family Fund at the Jewish Foundation of Manitoba.

“The message for this campaign is simple: hate is not welcome here,” concluded Berkowits, “and thanks to the leadership of Winnipeg’s local professional sports clubs, supporting organizations, and donors, this powerful message will help stop the hate epidemic affecting so many people.”


Thursday, June 15, 2023
Winnipeg Sea Bears vs Brampton Honey Badgers

Sunday, July 16, 2023
Winnipeg Goldeyes vs Cleburne Railroaders

Thursday, August 3, 2023
Winnipeg Blue Bombers vs B.C. Lions

Wednesday, September 20, 2023
Valour FC vs Vancouver FC

Sunday, October 15, 2023
Manitoba Moose vs Calgary Wranglers

Tuesday, November 14, 2023
Winnipeg Jets vs New Jersey Devils

For all media questions, please contact:

Rob Berkowits
Spokesperson, ‘Hate is Not Welcome Here’ Initiative